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The NCAA recognizes that abuse of alcohol may occur in conjunction with athletics events. Further, the NCAA recognizes that athletics can be a medium through which alcohol education can be delivered. Alcohol-education programs that have been developed through NCAA CHOICES have used athletes or athletics events to deliver the educational program to the broader campus. These programs target the student body rather than provide programs solely for student-athletes. Collaboration between the athletics department and other campus organizations involved in alcohol education is a vital element of an NCAA CHOICES project.
